In this article, you’ll explore why to connect SamCart to the Conversions API of ad networks like Facebook, Google, TikTok, and Microsoft Ads is crucial for optimizing your ad performance. Plus, you’ll learn how to set up this connection effortlessly—no coding skills required—in less than an hour.
What is the Conversions API?
Let’s start from the beginning. The Conversions API (CAPI) is a direct pipeline between your platform (in this case, SamCart) and an ad network. It enables you to send critical data—such as conversion (sales) and attribution information—directly to the ad platform.
For example, when a customer makes a purchase on SamCart, the CAPI allows you to inform facebook that this specific customer (name, location, email, phone number, and Facebook user ID) made a purchase. This data includes which ad, ad set, and campaign drove the conversion.
Why Connect SamCart to the Conversions API?
Beyond the hype, there are legitimate reasons why connecting your shop to the Conversions API (CAPI) is essential.
1. Train Facebook’s Algorithm with Rich Data
Connecting SamCart to the CAPI provides platforms like Facebook or Google with detailed first-party customer data. This data enables the ad platform’s algorithms to better understand who your ideal buyers are, helping them optimize ad delivery.
Unlike the Facebook Pixel, which is limited in the type of data it collects, the CAPI captures richer, more precise data (e.g., names, addresses, and emails) that you’re legally authorized to use for marketing. This feedback loop significantly enhances your audience targeting and retargeting capabilities, resulting in better-performing campaigns.
2. Achieve Accurate Attribution
In addition to customer data, the CAPI also transmits ad and campaign IDs associated with the sale. This ensures you can track exactly which ads are generating revenue, saving you from wasting money on underperforming campaigns.
While the traditional Facebook Pixel handles attribution, it often falls short, misattributing sales from unrelated channels like organic traffic or email campaigns. The Conversions API solves this problem by providing precise attribution data, making it an indispensable tool for performance-driven marketers.
3. Fewer Tracking Issues
Traditional tracking methods, like the Facebook Pixel, can be hindered by ad blockers, browser privacy settings, and cookie restrictions, leading to lost or inaccurate data. The Conversions API bypasses these issues by sending data directly from SamCart to the ad network, ensuring more reliable tracking even when users block cookies or use privacy tools.
Ways to Connect SamCart to the Conversions API
Time for solutions. Here are five methods to connect SamCart to the Conversions API, depending on your technical expertise, budget, and business needs.
– Method 1
Server-to-Server
Level: Advanced – requires coding to build and maintain scripts or serverless functions.
Cost: High initial costs for server setup and development, plus maintenance costs.
Best for: Businesses with very large sales volumes and teams with API developers.
Description: This method uses SamCart’s webhooks to send event data to your own server, where it is processed (e.g., validated or transformed) and then forwarded to Facebook’s Conversions API. This approach gives you full control over the data pipeline and allows for extensive customization. However, it requires a server and technical expertise to manage the integration and infrastructure. Not for non-experts.
My Thoughts: This option only makes sense if you have in-house servers and a development staff with API experience. Otherwise it’s expensive and overkill.
– Method 2
Manual Integration APIs
Level: Advanced – requires a developer to build and maintain scripts or serverless functions.
Cost: Moderate – no infrastructure costs, but development and cloud-function costs (e.g., AWS Lambda) apply.
Best for: Businesses without permanent servers but with in-house development teams.
Description: For businesses without a server, a manual integration can directly bridge SamCart and Facebook’s Conversions API. Developers can write scripts or use serverless solutions (like AWS Lambda or Google Cloud Functions) to capture event data from SamCart and send it directly to Facebook. This method avoids the need for a permanent server but still requires significant technical expertise to build and maintain.
My Thoughts: Expensive to develop, high maintenance costs, and very time consuming.
Only use this method if you have a team of developers behind you, otherwise you don’t want to deal with its complexity.
– Method 3
SamCart Integration Engine
Level: Moderate – requires manual configuration and SamCart apps.
Cost: Free if you handle the configuration yourself.
Best for: Users with some basic understanding of how to modify scripts and how to configure business settings in Facebook.
Description: SamCart includes the Integration Engine in all plans, so essentially you install the Facebook integration from the App Marketplace and then generate a token in Facebook, finally, you modify and install a script that will send the data in a post request that will deliver the data to your pixel at facebook, if you feel confident doing this, check the the instructions for connecting SamCart to API using the Integration Engine.
Thoughts: This method is less complex than the previous ones but still requires completing several steps in both Facebook and SamCart. If the instructions don’t seem too overwhelming, this method could be a good fit for you.
However, improper configuration can lead to complications, so proceed with caution if you’re unsure.
– Method 4
Using a Tracking Suite (AnyTrack)
Level: Beginner – no developer needed, 1-hour setup.
Cost: Starting at $50/month with AnyTrack.
Best For: Businesses seeking a fast, no-code solution with minimal setup effort.
Description:
AnyTrack automates the connection between SamCart and Facebook’s Conversions API. Making the setup quick and easy AnyTrack is my recommended method because it is easy to setup, affordable, and offers access to Conversion API to all major ad networks (FB, Google, MS, TikTok, Taboola, Outbrain).
Thoughts: This method is easy and quick to implement, it will take you less than an hour to set up and test, it is affodable and you can start with the free trial.
– Method 5
Level: Easiest, I do it for you.
Cost:
Consultation: $60
Implementation: Starts at $150
Maintenance: $40-60/month (subscription to AnyTrack/Zapier)
Best For: Entrepreneurs and businesses who prefer a hassle-free, hands-off setup.
Description: Using Upwork as the contracting platform, I offer freelance services to connect your SamCart to the Conversions API for Facebook, Google, TikTok, and Microsoft Ads.
All you need is a subscription to AnyTrack, the platform I’ll use to integrate your shop with the CAPI.
Note: If your funnel includes Upsells, a 20$ Zapier subscription is needed too.
Thoughts: With this hero option, your SamCart will be connected to the CAPI over the weekend, thoroughly tested, and ready to go live by Monday.
I recommend this option if you want to avoid the hassle of installing the necessary tags or if your funnels include upsells, which require extra steps and tools (like Zapier and Google Sheets) to address tracking limitations.
Why is AnyTrack my personal recommendation to Connect SamCart to the Conversions API?
AnyTrack is my recommended option for connecting your SamCart to the Conversion API (CAPI), and here’s why:
- No need to hire a developer – anyone can set it up without technical expertise.
- Setup in less than an hour – no special skills required.
- 14-day free trial with access to all features.
- Affordable pricing – at $41/month with an annual subscription, or $50 monthly.
- It’s the best-priced option compared to other tracking tools.
- Includes connections to CAPI for Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Taboola, Outbrain, and more.
- Integrates beyond SamCart: ClickFunnels, ClickBank, GoHighLevel, Calendly, Shopify, etc.
- Fastest, and cleanest way to connect SamCart to CAPI.
- Provides valuable metrics for your campaign performance, such as cost per purchase and more.
- Includes a campaign manager to pause/resume your ads without leaving the dashboard.
Lastly, if you use my affiliate link to start your 14-day free trial, I’ll offer you a free online consultation to answer your questions regarding your SamCart-AnyTrack-Facebook CAPI setup.
Connect SamCart to Conversions API for Me
Consultations & Full-Implementation
Feeling overwhelmed by the technical aspects of connecting SamCart to CAPI? I offer 1-hour video call consultancy sessions to guide you step-by-step and show how this integration can benefit your business. Prefer to leave it to an expert? I can handle the entire setup for you, so you can focus on growing your business.
Summary
For small business owners, the easiest and most cost-effective way to connect SamCart to the Facebook Conversions API is through AnyTrack. With no coding required, setup is quick and hassle-free, and the 14-day free trial lets you try it with no commitment. AnyTrack seamlessly integrates with CAPI for Facebook, Google Ads, and other platforms, while providing essential campaign performance metrics to optimize your ad spend and boost revenue.
Try it free for 14 days and decide for yourself!
If you want to know more about the topics discussed in this article, don’t hessitate to leave a comment or send me an email-I respond to every message!
Samcart API AnyTrack Article by Jose Manuel Salgado is licensed under CC BY-NC 4.0
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